Role of network/community:
A couple of people were key partners in developing their idea, a family friend who lived in Egypt and contributed with financial support, and another friend who had lived in Germany for more than 20 years and spoke the language fluently, therefore helped them with the bureaucratic procedures to start their business. Finally, the community with the use of social networks and advertising by word of mouth played a role in making the business popular.
Relation with the context:
There is a big community of Syrians in Berlin.
Some of the neighbours did not want them to open a Syrian pastry shop because there were already other pastry shops in the neighbourhood.